If you had traded FB Stock the IPO Opening day based on Twitter sentiment signals, how would you have done? Think Twitter could be a valid indicator of Facebook Stock Price?
Probably pretty well! Claims
data collection and analysis company Datasift.
They monitored Twitter’s social data and its relation to the Facebook stock price. What they found was pretty interesting: the positive and negative posts on Twitter mirrored the fluctuations in Facebook stock price.
Google announced
and released instant search today, a feature that combines instant dynamic results with predictions to instantly populate the page with results as you type.
Dynamic Results - Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
Predictions - One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
Scroll to search - Scroll through predictions and see results instantly for each as you arrow down.
Here’s a video that explains Google Instant in greater depth:
It always amazed me how SXSW
calls for speakers about 11 months in advanced and has to lock down all sessions 6 months in advanced. Of course there could be some timeless sessions that will always make sense, but it’s hard to know how topics will be relevant 9 months from now … With that said, SapientNitro
submitted 19 visionary topics
that I think will make great sessions; some returning speakers (including Freddie and myself) and some great new speakers.
It’s great to see so much variety of expertise: creative, strategic, business, technology … from SapientNitro, Government Services, Financial Services, and from so many different people like our CCO, Business Lead, Creative Directors, Technology Directors, developers, and even recruiting. Tells a lot about the diversity, multifariousness, mixture of SapientNitro
’s capabilities and expertise.
Please read below and provide feedback or questions on these topics … what else would you like to see us cover? If you like a topic please take the time to follow the link and vote for it to make sure we have the opportunity to share it with you.
Technology has liberated the dialog between brands and customers, sating consumers’ love of sharing, connecting, raving, venting… But in many ways, it’s also driven isolation as we press “skip intro” to proceed to our desired action. In this discussion, Gaston Legorburu, SapientNitro’s worldwide chief creative officer, will explore the unique paradox that technology has introduced to the consumer/brand relationship. From isolation to sharing, technology is driving a massive social revolution. Learn the art of combining design and engineering to create relevant experiences, experiences that transform barely personable brands into “builders of moments.”
Defined as using large mashup of data services to enable amazing experiences through mobile devices. What’s not digital nowadays?! Mobile is replacing the pc and becoming that unique personal technology gadget that no one lives without – and with it, comes connectivity, content, productivity, and entertainment. The magic is that mobile links the gap between digital and real world, extending experiences, and more importantly, making is easy, simple, and intuitive. Foursquare and Gowalla gaining momentum, Twitter added Places, Facebook launched their location based service and integrate with the Open Graph, Google “Me” relies on Latitude, location-location-location. But checking-in requires too much effort… Location will evolve from a reactive engagement to a proactive engagement … background services will be always-location aware. Apps will automatically react to actual location, history, friends, places, and a new set of data source mashups such as weather, humidity, light sensitivity, noise ambiance, and more. If you want to get inspired by innovations galore, this is a session you can’t miss.
The world is evolving at an amazing pace and if companies want to keep up they need to evolve too; but evolution is not a simple concept; what are the right choices? where should you invest? what do your customers want, and what are your competitors doing about it? The best VC firms in the world cannot predict the future, but a good understanding for trends, culture and behavioral shifts, technology advancements, brand evolution, micro and macro economics, and having insights on R&D and new product launches. The best brands in the world excel in designing amazing experiences. Loyalty driven through rewards, direct response advertising, and frequency / reach is a concept of the past. Loyalty is a consequence of providing great experiences across any touchpoint with the brand. What if you had a crystal ball that hint you on upcoming trends that will drive and set customer expectations? Good news, we found it!
I am so glad I [accidentally] decided to write about the Old Spice videos last Friday
, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by Tweeting, through Facebook, or Youtube commects … amazing! Full review by Mashable
is pretty good.
Inevitably and as expected, the videos got views, but following rapidly increased across all channels.
So W+K has been having fun with Old Spice lately … It’s actually quite impressive to see how every video they produce for Old Spice gets anywhere from 1 to 12 million views …
The latest one, called Old Spice | Questions got 3 million views in less than 1 week.
I presented “Real-Time Everything - the Era of Communication Ubiquity” at SXSWi 2010 last week and wanted to share my deck … I uploaded it to slideshare, not sure why I haven’t uploaded all my decks there, but will slowly start doing so.
The abstract / summary described the session as: A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups.
I am so glad I [accidentally] decided to write about the 