A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when he instead decides to use Tipp-Ex (taking it from the ad unit next to video) to correct the word ’shoots’ in the video title bar, and instead allow you to instruct what the hunter should do to the bear.
It’s basically Subservient Chicken all over again – well, a lot more basic, but same idea – but with a YouTube spin. It has more than 50 different endings: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.
The week’s viral video friday goes to Gillette. Released this Monday, has quickly ramped up to 3.3 million views and 100,000 facebook shares. As part of an ad campaign for Gillette, in what was designed to look like an unscripted moment, Roger Federer serves a tennis ball across a room and it knocks a bottle off the top of a film crew member’s head. Then Federer repeats the trick. Most comments in the Youtube channel argue whether it’s true or fake … no one said anything about Gillette, nor the video really ties into the brand on any way …
Today’s Viral Video Friday goes to Geico. Their new Piggy commercial is the first Geico commercial in their channel to ever go viral… amazingly, out of the 43 commercials posts in their channel, this Piggy one is the first to pass the 1 million views mark, and it did it in less than a week.
I am so glad I [accidentally] decided to write about the Old Spice videos last Friday
, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by Tweeting, through Facebook, or Youtube commects … amazing! Full review by Mashable
is pretty good.
Inevitably and as expected, the videos got views, but following rapidly increased across all channels.
So W+K has been having fun with Old Spice lately … It’s actually quite impressive to see how every video they produce for Old Spice gets anywhere from 1 to 12 million views …
The latest one, called Old Spice | Questions got 3 million views in less than 1 week.
Today’s award goes to iPhone4 vs HTC Evo. I’m sure most of you have seen it, but if you haven’t, the video is a parody mocking Apple-heads / fans that blindly follow the brand for status … It shows how Apple builds following through designing great experiences and even if other brands have better technology, they cannot match the feeling one gets when holding an iPhone.
This video came out the same day the iPhone4 was released, immediately rocked the charts, and keep going strong.
The creator of the video worked at Best Buy, who immediately suspended him – creating some negative PR which shows you that even though Twelp won the Grand Prix at Cannes this year, Best Buy is still learning how to best leverage social media.
I am so glad I [accidentally] decided to write about the 