Innovation & Emerging Trends at SXSW 2012

Buzz words come and go faster than bad news, another year went by and now it’s all about Apple iCloud, Google+, mobile payments, cloud computing, NFC, IPTV - everything is moving so fast, it’s exciting, we want to be part of it all - but how to prioritize? what’s sustainable? which ones are trends and which ones are fads? what are the true drivers behind these experiences that will really impact behavior and habits?