Viral Video Monday - Sesame Street

I meant to post this Friday, so let’s change my Viral Video Fridays series just for once.

It’s amazing how brands love to use someone else’s big splash and ride it for their own … after the amazing success of the Old Spice campaign , many brands chose to follow the same spot archetype – which should have been somehow trademarked –. Sesame Street launched their Smell Like A Monster. With over 5 million views, this cute spot quickly went viral.