Google Instant Search disrupts SEO

Google announced and released instant search today, a feature that combines instant dynamic results with predictions to instantly populate the page with results as you type.

• Dynamic Results - Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
• Predictions - One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
• Scroll to search - Scroll through predictions and see results instantly for each as you arrow down. Here’s a video that explains Google Instant in greater depth: