The “Ask” Era: How Generative AI is Reshaping the Future of Search

For decades, searching for information on the internet followed a fairly consistent model - you typed keywords into a search box, and the engine returned a ranked list of relevant web pages. This process of looking for answers by querying keywords and sifting through websites is being fundamentally reshaped by the rise of generative AI. Large language models like ChatGPT can now directly provide human-like answers and content in response to natural language queries.