Free Social Media Monitoring Tools

Part 1 / 2 of free social media monitoring and measuring tools list: list of tools to be used in techniques described on Part 2 / 2 - Free Social Media Monitoring Techniques – interactive marketing blog special.

Free Social Network

• Facebook Insights - free social network Insights Tool

Brand Overviews

• HowSociable? - A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
• Addict-o-matic - A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
• socialmention - A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ‘social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.

Blog Search Tools

• TECHNORATI Search - Technorati’s new search interface. Use it to find top blogs based upon inbound links only.
• TECHNORATI Advanced - Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags.
• Google Blog Search - Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates.
• IceRocket - Blog search tool that also graph-ifies!
• BlogPulse - Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.

Free Social Media Monitoring Techniques

Part 2 / 2 of free social media monitoring and measurement: techniques to be used with tools on this page or any tool on Part 1 / 2 - Free Social Media Monitoring Tools – interactive marketing blog special.

We’ve previously posted why social media analysis tools are important , and ever since I’ve been trying a bunch on them and our shortlist includes Visible Technologies, Techrigy SM2, Converseon, and Collective Intellect on the high end, and trackur and BrandsEye on the mid/low end ..  I will post a nice comparisson later this week.

However, those are very expensive tools for personal use and small businesses, so what I usually do as a free easy to use solution is set up a bunch of free services and aggregate them using Google Reader.