Behavioral Targeted Advertising
Imagine a world where advertising is so targeted that it is actually welcomed by the users. I know, most users don’t like any types of ads; it is understandable nowadays, since publishers try to squeeze ads anywhere and everywhere they can… there are multiple types of ads: disruptive (try to force the ad thru), user initiated (user has to show some interest), brand placement (brands in movies or games); and there is also the relevance of the ad… Targeted ads are important and effective for advertisers, but also more pleasant for the consumers.
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