Latest news, Adobe finally gets into the iPhone/iPad by delivering Flash-based ads to the iAd network.
Mashable reads: “Adobe to Bring Flash-Based Ads to iPhone : Adobe has partnered with ad company Greystripe to deliver Flash-based ads to Apple’s iPhone, iPad and iPod touch. Greystripe makes this possible by converting Flash ads (which the devices do not currently support) into the competing HTML5 format”
Now, has Adobe stopped for a second to think, if you can do everything Flash can do in html5, why using Flash at all?
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Adobe demoed Flash 10 runtime for mobile
back at Adobe Max 2008 on the Android
platform, the Windows mobile
and the Symbian
platform. During the keynote, I remember that Kevin Lynch mentioned that Adobe has been working on Flash for the iPhone without much Apple support …
The ongoing debate over Flash on the iPhone appears to be over after Adobe CEO Shantanu Narayen announced last week at the World Economic Forum
that Adobe
and Apple
are working together in an effort to bring Flash to the iPhone.
While Narayen didn’t answer the question of whether Apple had strengthened its commitment to putting Flash on the iPhone he did point out that the ball was now in Adobe’s court. “We have the developer kit and the onus is now on us,” he said.
During the Bloomberg interview, Narayen said that Adobe plans to have over a million devices shipped by the end of the year that have Flash and he’s not just talking iPhone; the company is working on the Android
platform, the Windows mobile
and the Symbian
platform.
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