Monstrous 3d Event at Super Bowl XLIII

Four marketers are teaming up to air two commercials in super-fabulous 3-D as part of a special “event” during this year’s Super Bowl telecast on Feb. 1 to run the first-ever all 3D Super Bowl commercial break. The ads, which will run at the end of the second quarter will mark the debut of DreamWorks Animation’s premier 3D movie trailer for its upcoming feature film, “Monsters vs. Aliens” and a 60-second spot in 3-D for PepsiCo’s SoBe Lifewater.