Social Media: Are you ready for real-time?

[caption id=“attachment_1104” align=“alignleft” width=“400” caption=“Alabama's Local 15 News Live Twitter Billboard”][/caption] A few days ago I found this shocking blog claiming “Live Twitter News Billboard Leads to Social Media Fail ”… go ahead, read it and see if you agree. First, the fact that they pulled off a digital billboard with live tweets is awesome. So now ask yourself, what was the cause of this event? live tweets? twitter? social media?