Posts related to Apple

The Apple iTV Experience

Current predictions: Apple will launch a new iOS based device priced at $99 The iTV will only have 16Gb of Flash based storage It will mainly stream content from a local computer or the cloud It’s only capable of 720p as opposed to 1080p Apple is negotiating 99 cents rentals, down from $1.99 to $2.99, or even higher for HD. This will also apply for iPhone, iTouch, and iPad content consumption.

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Adobe for iPad - Need to Step up on Experience

Last month I wrote why Apple doesn’t allow Adobe near the iPhone . Today, Adobe is trying to get into the iPad … Adobe will roll out new publishing software for tablets. This new software, which will soon take its place in the Creative Suite pantheon, will be downloadable from Adobe Labs and will include tools that bridge the gap between print-oriented InDesign and software for interactive formats.

Adobe released a video showcasing the new capabilities, available to watch at Adobe TV and embedded below. You will noticed they added tons of capabilities around content … such switching images, embedding video and rich content … but it’s all about content? What about gesture navigation? what about the experience? For how long will Adobe keep missing the experience aspect that makes Apple, Apple.

The new magazine experience in a tablet is not based on technical capabilities of the tablet, it’s all about providing a richer experience to the user… making it more natural, seamless, human per-se.

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Viral Video Friday

Today’s award goes to iPhone4 vs HTC Evo. I’m sure most of you have seen it, but if you haven’t, the video is a parody mocking Apple-heads / fans that blindly follow the brand for status … It shows how Apple builds following through designing great experiences and even if other brands have better technology, they cannot match the feeling one gets when holding an iPhone.

This video came out the same day the iPhone4 was released, immediately rocked the charts, and keep going strong.

The creator of the video worked at Best Buy, who immediately suspended him – creating some negative PR which shows you that even though Twelp won the Grand Prix at Cannes this  year, Best Buy is still learning how to best leverage social media.

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iPhone 4 - iAd - Nissan Leaf 2

iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Unlike other banners that open a new browser window, the iAd is a full native app. The Nissan Leaf iAd allows you to customize your car, learn about key features – including comparative miles per dollar- via an engaging, informative interface.

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Adobe, stop trying to get into the iPhone

Latest news, Adobe finally gets into the iPhone/iPad by delivering Flash-based ads to the iAd network. Mashable reads: “Adobe to Bring Flash-Based Ads to iPhone : Adobe has partnered with ad company Greystripe to deliver Flash-based ads to Apple’s iPhone, iPad and iPod touch. Greystripe makes this possible by converting Flash ads (which the devices do not currently support) into the competing HTML5 format” Now, has Adobe stopped for a second to think, if you can do everything Flash can do in html5, why using Flash at all?

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