Sony 3D Projection Mapping In Madrid

Sony comes out with a new spin to 3d projection, now in Madrid. Instead of going all fancy with braking and shattering buildings, they went with a simple elegant experiences that is cool not only because it’s about 3d soccer experience just in time for the world cup, not only because it’s the first one with real 3d illustrations, but also because they make use of the building’s doors and windows to make it seem more real … it seems like the building is part of it, not just a massive projection area.

Outdoor 3d Projection Taking Off

I’ve always been wondered by how brands are not just using anything as media, like plazas, buildings, the sky … but it’s actually happening … within the past month, first Samsung and then BMW using 3d projection mapping to display a full HD3D display on top of buildings. I don’t know the laws and regulations for it, but I’m sure there are some, otherwise we would see add projected on every building - ad saturation.

Samsung introduced 3d projections in Amsterdam to promote their new to-be-launched 3d tv’s. I would love to get one for the world cup, but I could only hope.