Monday, 20 June. Review for Beyond the Horizon
by PHD, presented by Mark Holden , Global Strategy and Planning Director.
Intro:
The session was consistent with the overall 2011 theme of marketing technology - the role of technology impact in advertising, marketing, and customer experience. Mark did a great job describing a bunch of new tech and putting them in perspective of why they matter for the new consumer.
He opened up stating that there are 1.2 billion people in social networks - no surprise, but the next 1 billion will enter through mobile. We all knew how important mobile is, this is just a reassurance.
Next he explained that what drives technology is us, individuals, humanity. Technology is a human invention to solve human problems, being driven strictly by human needs. Therefore, technology is a consequence of human needs and desires - and what is driving humans? What drives humanity is need for abundance: we want everything, everyone, everywhere - and we won’t stop until we get it.
Following the intro, Mark jumped into multiple categories of technical innovations, grouped by infrastructure, interface, and internet.
After my World After Advertising keynote
, I had a great interview by Horizon which came out in a print edition
back in March 2011. I took me some time to get in translated, but it was totally worth the wait – they did a great job capturing SapientNitro’s thinking on marketing, media, and technology.
SapientNitro mastermind Rob Gonda talks about marketing in the digital age and the declining importance of mass media By Santiago Campillo-Lundbeck
At the World After Advertising conference in Düsseldorf, Rob Gonda tried to shock the public by saying that traditional advertising is dead. In an interview, though, Gonda, who is SapientNitro’s Global Head of Creative Technology, gave us a more complex picture of the communication revolution sparked off by the internet and how marketing has to respond.
Horizon: Your job is to find opportunities worldwide for SapientNitro to creatively use technology in marketing. Why has technology become a strategic issue in digital marketing all of a sudden?
RG: People’s relationship with technology is the critical issue. Technology changes our habits and so it’s only logical that technology also changes the way we see brands. Technology puts new filters between customers and brands.
I was asked to give the opening keynote at The World After Advertising
conference in Düsseldorf, Germany, back in November 2010; where I presented a PoV on the future of advertising and the digital landscape - focusing heavily on user experience driven by data & technology.
The keynote covers relations between people and brands, the evolution of the digital consumer, the evolution of technology and how it changed us, an introduction to contextual computing, adaptive experiences, the Internet of Things, and a few predictions for the next 5 years.
The events was recorded, but I have not managed to get the official video – luckily for us, someone at the front row recorded the entire keynote from their phone.
Find below the full video recording, slides, and an amazing infographic an artist made live while listening to my keynote.
Ever heard of diminished reality? It’s much like the augmented reality, except instead of using computers to add visuals, it’s about taking things out in real time.
That easy enough with a still image, perhaps, but not so simple with video… Technical University of Ilmenau’s figured it out, just draw a circle around the object you want to disappear and it practically disappears as the image synthesizer reduces the quality of the image drastically, removes your target and re-enhances in just 40 milliseconds per frame, using object tracking algorithms and guesswork to maintain the illusion as a camera moves around in 3D space. The framework’s presently running on Windows, but the team says they have plans to port it to Android soon.
Earlier today Facebook finally announced the official launch of Facebook places. Mashable
, ReadWriteWeb
, and others covered it live, but if you missed the announcement, here’s what you have to know.
Anyways, starting today, you can immediately tell people about that favorite spot with Facebook Places. You can share where you are and the friends you’re with in real time from your mobile device.
Checking In with Friends
Ever gone to a show, only to find out afterward that your friends were there too? With Places, you can discover moments when you and your friends are at the same place at the same time.
You have the option to share your location by “checking in” to that place and letting friends know where you are. You can easily see if any of your friends have also chosen to check in nearby.
To get started, you’ll need the most recent version of the Facebook application for iPhone. You also can access Places from touch.facebook.com if your mobile browser supports HTML 5 and geolocation.
Go to Places on the iPhone application or touch.facebook.com site and then tap the “Check In” button. You’ll see a list of places near you. Choose the place that matches where you are. If it’s not on the list, search for it or add it. After checking in, your check-in will create a story in your friends’ News Feeds and show up in the Recent Activity section on the page for that place.
Places is only available in the United States right now. But we expect to make it available to more countries and on additional mobile platforms soon.
Earlier today Facebook finally announced the official launch of Facebook places.