Posts related to Advertising

The “Ask” Era: How Generative AI is Reshaping the Future of Search

For decades, searching for information on the internet followed a fairly consistent model - you typed keywords into a search box, and the engine returned a ranked list of relevant web pages. This process of looking for answers by querying keywords and sifting through websites is being fundamentally reshaped by the rise of generative AI. Large language models like ChatGPT can now directly provide human-like answers and content in response to natural language queries.

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How to Frame the Future

With today’s pace of change and innovation, new technologies, services, startups, and constant chaos - one of the most common asks is to how do we make sense of it all? What will stand out? What should we invest on? Here’s a short video I presented at the Digiday Agency Innovation Camp on how to reframe the problem, simplify the statement, and create a framework to explain the future.

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Sky’s Talking Windows - How to ruin a great technology

Often innovation finds a series of technologies, repurposes them, mashes them up, and creates an incredible new experience; other times, it ruins them.

Over the past couple of years, a new type of speaker has been emerging: a portable vibration speaker that can turn any surface into speakers, like the TruPulse , EpiShock , or many others.

Apparently Sky Go came up with a great idea: to use sound as a medium by enabling windows at subways or trains. They called it, the Talking Window Ads . The idea is actually really good, but if you watch the video below, you’d find that the implementation - not so much. You tell me: who would like to be unexpectedly interrupted, likely when you’re trying to sleep, with a voice trying to sell you Sky Go?

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Viral Video Friday: Google - Real World as Irritating as the Internet

Google Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site - situations we’d never put up in real life.

Produced by Google’s in-house video agency in the UK, all the spots have the absurdity of a Monty Python skit. It seems weird for Google to be dissing online search and e-commerce, but here it serves the greater goal of telling people to learn more about their customers via Analytics. And in this case, it’s funny ‘cause it’s true.

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