Google Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site - situations we’d never put up in real life.

Produced by Google’s in-house video agency in the UK, all the spots have the absurdity of a Monty Python skit. It seems weird for Google to be dissing online search and e-commerce, but here it serves the greater goal of telling people to learn more about their customers via Analytics. And in this case, it’s funny ‘cause it’s true.

Landing Page Optimization

Site Search

Online Checkout