Microsoft’s new ads begin with company employee Sean Siller – who looks a whole lot like John Hodgman, the actor who plays the PC in Apple’s ads – saying “I’m a PC and I’ve been made into a stereotype”,  directly targeting Apple. It’s an interesting strategy attacking directly Apple’s implication that Mac is cool and PC’s are boring…

The ad shows a variety of people representing PC’s, which is part of the new image Microsoft is pushing for: Windows is everywhere, every person, every medium, every device, using a few new tags lines like “Windows without Walls” and “Windows: Life without walls”.

[caption id=“attachment_410” align=“alignnone” width=“300” caption=“windows: life without walls. Another facet of the campaign tries to play up the notion that Windows works across multiple devices, from desktop PC, to laptop, to phone.”] [/caption]

[caption id=“attachment_411” align=“alignnone” width=“300” caption=“The print portion of Microsoft's new ad campaign characterizes the Mac vs. PC debate as an epic struggle between "Windows vs. Walls"”] [/caption]